IDEAS People are going to signaling that the middle class, now they want to signaling that they are the most logical
The problem is that the world is complex and not complicated. Complicated system, you can use the big data.
Complex system, you will to unambigous and instintual
System one is more superioir that system two. Time and quick decision
Think like general ( Game theory )
Measured by bad data, mismanaged. What measure, what managed ?
Rory business is related competition ( see movie youtube data create convo )